An honest, brave, caring, creative and smart team player.
Brooke Tierney started The Sister in 2018 on the belief that every business needs “a sister”.
Our Truth
After 20+ years of experience and collaboration with clients, The Sister still thinks and acts like a brand team.
The Sister is a holistic brand management team. Expert marketers who have created and launched new brands, restructured & saved others, and built margin back into businesses through commercial intuition and nous. Refusing to get bogged down in ‘the process’ that stops brilliant thinking, with zero ego and a no-fuss approach, The Sister are here to flip the mundane consulting world on its head.
What we do
Create Brands
- Brand Positioning & Identity
- Visual Identity
- Brand Naming
- Brand Mark Design
- Packaging & Label Design
- Portfolio Strategy
What we do
Build Brands
- Commercialisation of Brands
- Brand Planning
- Category Management & Pricing
- Portfolio Management
- Innovation and NPD
- Account / Retailer Engagement
- Activation
What we do
Communicate Brands
- Consumer Connections framework
- Creative Territory & Production
- Creative execution
- Copywriting
- Social Media Strategy & Management
- Media Strategy
- Website Design
What we do
Manage Brands
- Outscourced Brand & Creative Team
- Category Management
- Project Management
- Stage Gate Build & Manage
- Agency Management
- Research Agency Management